Overview

A lead generation campaign for a real estate project launch, focused on generating qualified leads through a performance-driven media buying strategy. We implemented a lead generation-focused media buying strategy, specifically designed for real estate launches: defined high-intent audiences interested in residential compounds and real estate investment, created conversion-focused creatives highlighting the project’s value proposition, built and optimized lead generation funnels, and continuously monitored and optimized campaigns to improve lead quality and reduce cost.

The Challenge

Generating high-quality leads for a new launch unit in Mountain View Compound through a performance-driven media buying strategy. They faced several challenges: high competition in the real estate market, the need to generate qualified leads not just traffic, reaching the right audience interested in premium residential compounds, and maintaining an efficient CPL.

Our Solution

We implemented a lead generation-focused media buying strategy, specifically designed for real estate launches: defined high-intent audiences interested in residential compounds and real estate investment, created conversion-focused creatives highlighting the project’s value proposition, built and optimized lead generation funnels, and continuously monitored and optimized campaigns to improve lead quality and reduce cost.