A performance marketing campaign focused on improving sales performance for Cuisine Plus by enhancing creative direction and optimizing media buying to increase conversions in the Saudi market. We began by developing a strong creative strategy tailored to the Saudi market, focusing on highlighting product quality and customization options, aligning messaging with target audience preferences, and testing multiple creative angles to identify top-performing ads.

Before partnering with our team, Cuisine Plus was achieving less than 40% of its expected sales targets. This underperformance was driven by: lack of a clear creative direction, inefficient media buying structure, and low conversion rates despite active ad spend.